Did you know? Businesses can lose customers due to ineffective signage? This is because signages can immediately communicate with customers. This article is going to tell you how to take your marketing and brand to another level? Have you ever paid attention to the signs you see in your favorite store or shopping centre? Effective signage attracts more eyeballs and hence is an affordable means of advertising. But very few people know that poor placement or design of signage can be a problem in a retail fit-out. At umangcomunications.com we take care of your marketing and branding. You need to take care of some important factors while installing signage for your retail establishment.
Features of a good signage
The right signage can not only help visitors navigate easily through the confusing environment, but also shares important information, creates a good impression, as customers make assumptions of a business according to the quality of their signs. Effective signage incorporates an integrated design and reduces extra time to find your company or shop. If it doesn’t provide the right clues at the right places, the whole purpose is lost. Signage needs to include a variety of elements: exterior design, display clarity, and the ability to exhibit products in such a manner that it can sell the products and services of a company or brand as well as solves the problems of a customer.
Content is king
No matter what kind of signage – the primary aspect is content. Signage needs to offer clear instructions for a person to reach his location. Good signage provides a competitive advantage, increases sales opportunities, and builds brand awareness. Therefore signs should be considered part of a company’s marketing strategy. While signage with good content increases brand exposure, provides greater opportunities for new customer acquisition and repeat business. Signage with poor quality content deters customers from engaging with your business.
Signage as a cost-effective tool
Signages are also a cost-effective tool. One of the most important aspects of signage is to keep it current and updated. Some signs require frequent updating. Therefore, it is important to have signages that can be changed quickly and easily with just a flick of the thumb without costing too much. It needs to be taken care that the right message is delivered to the right audience at the right place in the right form. It should also provide relevant information.
Location matters
To provide a satisfactory experience in your retail branding and prevent your customers to shop from somewhere else you need to install clear and attractive signs in all the appropriate locations. If you’re looking to redesign your signage, make sure it is warm, pleasing and welcoming, and in line with the emotions of your brand or a retail shop. Remember your brand is not just a logo, but an entire experience that affects the minds of your customers who visit it.
Consult with Umang Communications Pvt Ltd, or visit www.umangcommunications.com to learn more on how important signage is in retail branding. We are a 360-degree solution for signage, advertising, event, exhibition, and branding. We are experts in providing excellent quality signages and other important products and services to enhance the retail and marketing of your business.