Came across the word “SIGNAGE”? But don’t know what the word actually means. Not to worry we are here to tell you everything you want to know about signage and all of its types. A business owner looks for signs just like a kid in a confectionery looks for chocolate pastries. There is a wide diversity of options available to choose from. Each of them is meant for a different purpose for achieving specific goals. That’s why it is very important to know your objective before selecting any type of signage.
As per google’s dictionary, signage means – signs collectively, especially commercial or public display signs.Source- Google
Whether you want to promote your business or want to provide information about the company, the first step is to do a bit of research. Keep reading to learn more about the types of signage and their uses in different ways.
Types of signage
- Indoor signs: Indoor signs are often used by the business for a variety of purposes. They typically work best at your physical location. The main aim is to inform about the things that are offered in the business. Other times they are meant to advertise specific aspects of the business.
- Outdoor signs: Outdoor signs serve several essential functions for a business it draws attention: Strategic and correct placement of a sign helps in capturing customer’s attention while traveling down the street A sign have to be hung just above the eye level so that it is visible from quite a distance. These items are some of the most critical assets for the business owner that it is surely going to bring sales to your business. All these increase exposures for the business.
- Persuasive signage: Any sign anywhere that attracts the customers and push them to take action is known as persuasive signage. One of the most exciting uses of signage is that you can promote your business, service or product in so many different areas. Like the banner that shows that there are sales going on in some store or opening of any store or launch of any item. All these can be advertised with the help of persuasive signage. This type works great at persuading your customers to engage with your company in some way.
- Informational signs: Not to forget that not all signage is meant for advertising. We also need a platform to convey some information through the signs. This group of signage includes things like way finders signs, directional signage, and menu boards, and many more. They will often be at or near your place of business.
So first you have to decide which one of these will work the best as per your needs. Deciding the perfect signage for your business is very essential.
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